/ bodysuits

/ dress store

Modern, already assembled looks on models let people see how they can style the product. Photos show fabric and texture close-ups. Models with unusual poses and angles draw attention and cut through the information noise.



Both clients had no shooting experience, no time to shoot, and no idea how to shoot to attract customers.

I chose studios, models, angles, and colors to put together the perfect visual feed.

bodysuits

dress store

/ personal blog

/ personal blog

Lifestyle shoot for a girl's blog promotes a healthy relationship with herself and her body, everyday aesthetics, and fashion. And now her visual demonstrates a peaceful inner world and harmony with oneself.



Both clients were inconsistent in style and direction. 

The goal was to show the values ​​and interests of the girls with the help of photos.



Yana's blog

Series of photos taken in various locations showcase her different interests and carefree lifestyle. Now the content reflects her personality.



Mariya's blog

/ activewear store

/ thrift store

Diverse trending photos encourage people 
to stop scrolling and engage with the content. At the same time, people see the quality of the costumes and how well they fit and look.

Both clients wanted to add more live photos and video content to make their accounts more appealing to customers.

They all had the same uninspiring photos 
with poor lighting that didn't set the mood 
for shopping.



activewear store

Photos conveyed the lightness, naturalness, and quality of the products. People started paying attention and made the first purchases.



thrift store

The client lacked the time and skills to shoot herself, as well as the ideas and inspiration to create content that would attract her target audience.

I identified the concept and style and made moodboards to show not only her beauty products but the artist herself.



Before, her photos only showed what she did, but now they also show who the master is. Clients can trust her now because they can see all stages of the process and the quality of the service. Her new and varied content conveys the makeup artist's aesthetics, as well as her harmonious external and internal world.

/ makeup artist

/ Italian restaurant

We “sneaked” into the kitchen to snap shots of the staff at work and took mouthwatering food photos. The content was so good that the client added it to their website and all delivery platforms.



The client had a gloomy visual that does not express the vibe of a restaurant where you want to come with friends and spend time.

I decided to show ready meals with a beautiful presentation through bright photos of guests in the restaurant and a pleasant atmosphere of the restaurant.



Now the photos make clients want to “touch” the products. We've shown that this studio is about comfort, home, and peace, and each photo proves it.



Both clients had the same unappealing photos of the product and lacked any real-life representation.

My goal was to show the people behind the product and make the visual come alive by broadcasting their value.



ceramics

Now the store is not just a showcase but a photo album of the store’s aesthetics. This helped build loyalty and increase engagement.

flower shop

Visual

Visual concepts assembled from photos I took

/ flower shop

/ ceramics

makeup artist

The colors work well together, and the accents are evenly distributed throughout the tape. The image grabs attention and exudes professionalism. The first buyers came through Instagram.



Italian 
restaurant

Both clients had no time to organize shootings as they had other tasks to manage.

I developed strategies to help their clients recognize and trust their competence.

I decided to show not only the beauty products but the artist herself. Her new and varied content conveys the makeup artist's aesthetics, as well as her harmonious external and internal world.

The client had a gloomy visual that does not express the vibe of a restaurant where you want to come with friends and spend time. We “sneaked” into the kitchen to snap shots of the staff at work and took mouthwatering food photos.

/ before

/ after

Starting point: The Instagram account had images that did not stand out. It wasn’t attracting customers or encouraging people to purchase services or follow. The client asked for rebranding.

Result: We chose the main colors of the brand to increase recognition and make the feed more vibrant. The rebranding was successful. The account raised brand awareness and brought in customers from almost every state. Her services are booked for six months ahead.

cosmetologist

/ before

/ after

/ after

/ after

/ before

Starting point: Our expert wished to reach big brands clients. She sought to increase her visibility and reach more potential customers.

Result: The account's visual has shifted from chaotic to minimalist, eye-catching aesthetics. The results were impressive. Large brands began to write to offer cooperation.

makeup artist

/ before

/ after

/ after

/ before

Starting point: The account is not bringing 
in clients. It doesn’t show the personality of the master or her expertise.

Result: I created more engaging and expert posts and developed an individual style. 
This brought in new customers to the expert's account and led to the launch of a number 
of successful photography challenges.

photographer

Starting point: Our expert was struggling to gain recognition online. The people who followed her on Instagram didn't interact with her, and she didn't have much time to grow her business.

Result: We focused on creating video content that was both entertaining and informative. We also created a corporate identity for the followers to recognize my client’s content. The strategy was successful! We saw a big jump in engagement, and the number of people following the client doubled. The size of the average check went up, and the client started to get more requests for her services.

lamination master

Starting point: The account was very chaotic and did not reflect the quality of services that the expert provided! Our goal was to make a trendy feed that would attract more customers and make the whole user experience better.

Result: We decided to get away from the usual lash account with “before/after” and instead added memes, reels of work process, and selfies of clients. People now have an easier time navigating the account and understanding what it is about.

eyelash 
technician

cosmetologist

SMM

Starting point: The client had an Instagram account with just a few photos of her work, but it didn't have a brand that made it stand out. Clients do not sign up for services through Instagram.

Result: People started recognizing the master’s brand based on its style and aesthetics. Photos now not only attract new potential customers but also motivate them to buy by demonstrating the expertise and personality of the master, as well as the work process. Current customer loyalty increased, and the number of followers increased through the reels.

eyelash 
specialist

/ before

Made For This Campaign (Fossil)

Aesthetic unboxing (PARIS/64)

Luxury accessories for pets (PAGERIE)

DYSON product launch
with voiceover (DYSON)

reel for influencer
(PRETTY LITTLE THING)

Editing app promo video (Pixelcut)

apartments in Hollywood (Jardine)

unboxing PR package (Rare Beauty)

Clothing brand campaign (KSENIASCHNAIDER)

TikTok for LA shop
(WHIMS & Glowing Juices)

"FIts everybody"
t-shirt (SKIMS)

Get a glimpse of the brands I've worked with

Morning pancakes
(TACHE & Beast Health)

Getaway house tour (Sanctuary)

Nighttime self care routine (MARee)

Hotel review with voiceover (Dayuse)

Transition content for fashion model

Aesthetic unboxing (LEMME)

glowy "no make up" make up (Armani beauty)

My Collabs

Aesthetic video for instagram model

morning with mushroom overnight oats (RYZE)

Product testimonial with VoiceOver (BLOOM)

Street style fashion shoot in DTLA

summer cocktails
(groovy baby)

new tinted lip oils
review (GISOU)

Get ready with me (Fever & Stranger Things Experience)